ELLE Canada Feature 🧡
Honored to share my journey intertwining traditional roasting with sustainable practices at Moccasin Joe Coffee Roasters. Your support uplifts Indigenous businesses and crafts a richer future. Explore our story and offerings by following the link below. 🌱☕️
Coffee crafted by Indigenous Hands, from Farm to Roaster
Roasting Coffee. It sounds like a fairly simple process, and with modern technology accompanying to complement it, it has become simple enough. But does the simplicity of the process reflect the final quality of the product? Rarely.
When our Coffee Roaster Walter first started out, it was on his backyard balcony with a 1-pound roaster, and he quickly discovered a profound passion for it. Roasting artisan coffee is about care, attention, and delicate precision; And given the high popularity of coffee, he feels those factors are often overlooked for the sake of profit.
The Moccasin Joe Coffee Experience™
The Moccasin Joe Coffee Experience is what we call the sum of all our parts. As a small, indigenous-owned artisan coffee roasting business, our hope is that the business we grow represents a set of values we cherish. Which is why we've commited ourselves to 6 moral guidelines, all of which are reflected in all aspects of our product. From sourcing, to roasting, packaging and shipping, the following tenets are what make up the Moccasin Joe Coffee Experience™:
We let Mother Earth do what she does best. As there is Terroir qualities for the finest of wines, Coffee too exhibits the qualities of its locality. Great regions, with soil rich in nutrients and at the right elevation is what produces outstanding coffee, and that's what we look for. This is the foundation to a good end product.
In our culture, the feather signifies trust, friendship and respect. We like to work closely with coffee partners who exemplify these values as we do. Fostering these relationships are the key to a sustained, common growth. These alliances are what make up our popular single origin coffees and our own blends
While moving coffee around the world in a canoe would be impractical, we use the canoe as a metaphor to represent our philosophy on transport. We always opt for transport methods and routes that minimize our environmental impact.
We keep a small, temperature and humidity controlled environment for the green coffee beans we receive. This ensures the coffee's freshness up to roasting it. We periodically do visual and moisture checks to make sure the storage conditions of our pre-transformed beans remain optimal.
What most call roasting for the sake of simply communicating, we call transforming. We feel that the transformation of coffee beans is part art, and part science: Incorporating cutting edge technology, paired with Walter's 16 years of award-winning expertise. It's this combination that defines the quality of the transformation the end product will see.
Coffee Made by Indigenous Hands
As we choose to call it in our native language: Kanonkwa'tseriio, or Good Medicine, we believe in treating coffee as medicine. If the best medicine is fresh, we believe coffee warrants the same reverence, respect and should always be consumed as fresh as possible.
We suggest coffee should be consumed within an ideal 30 days from opening, or a maximum of 60 days. We allow for a natural degassing process before grinding and/or packaging and time our deliveries to make sure your first cup of Moccasin Joe Artisan Coffee has reached it's peak depth of flavour.
Kanonkwa'tseriio is the end result of how we mean for coffee to be, and what we call the
Moccasin Joe Coffee Experience™.
Our Fresh Roasted Coffees
16 years into his “apprenticeship”, Walter has curated some of the finest, most scrumptious Roasts you could find – Never compromising taste for profit.
Go on, try Moccasin Joe Artisan Coffee, we dare you to fall in love ❤️